Strategic Plan

Durham MTB Strategic Plan

Mission Statement

To provide World Class trails and Mountain Biking experiences in Durham and York Regions.

Purpose

To represent the MTB community to advance the sport through trail advocacy, trail building & maintenance while providing events and programs for the members to enjoy Mountain Biking as Community.

Vision

We are a passionate group of people that work with landowners of all types to expand & maintain the trail network. We aim to be the destination for our local Community to foster new friendships and enjoy Mountain Bike experiences at all ages and skill levels including multiple annual events and many programs for all ages and abilities. We strive to expand, improve and maintain the trails in our region by leveraging our volunteerism and investing our members donations into projects to expand the opportunities to ride world class trails.

Long Term Vision

  • Be the #1 Resource for Mountain Bikers in the Durham & York Region with over 4000 members.
  • Create an extensive network of connected trails using public & private lands in Durham & York Region.
  • The Trails managed by DMBA & YMBA become a World Class Mountain Biking destination.
  • Our Programs become the standard that can be used across Canada to expand the sport of Mountain Biking.

Strategic Goals

Governance

  • Implement a Board & Committee structure to increase Volunteerism within the association.

Investment

The Board of Directors will maintain a cash positive financial budget to increase the capital available to invest as needed to advance the sport in accordance with short and long term goals.
Leverage the technology available to manage membership, marketing and communications.

Trail Advocacy

The Trail Advocacy Committee will be formed to focus on bringing public landowners including municipal, regional, federal and conservation authorities, as well as private landowners & businesses together to expand our connected trail network.
Develop a system that can be used to engage and encourage private landowners to join our trail network in a simple and risk free manner.
Promote environmental awareness, respect for the landowners and trail etiquette to all trail users on the lands that we utilize.

Programs & Rides

  • The Programs & Rides Committee will focus on expanding these components of the association.
  • Create various programs & curriculum to evolve the sport that include programs to recruit & develop certified coaches that can deliver various programs for the members at all ages and skill levels to learn how to safely enter the sport and improve skills.
  • Collaborate with other related groups to advance the sport in our Region.
  • Work with other non-profit organizations to provide opportunities for low income families to get involved in the sport.

Events

  • The Membership Committee will be responsible for improving and creating excellence in member services and communication.
  • Develop and maintain an awareness marketing program to promote the Durham MTB value proposition and attract newcomers and engage existing members.
  • Improve engagement using the various communication channels to create membership growth of 20% annually with a 98% renewal rate.
  • Become the source of information for the MTB Community in our Region.
  • Share the strategic plan with the members to increase awareness and support for the vision.

Core Values

Leadership

  • Contribution to the betterment of others
  • Serving others through Volunteerism and Giving Back to the Community
  • Taking responsibility & ownership of expanding and maintaining the trail network

Community

  • Collaboration with public and private landowners & other stakeholders to advance the sport of Mountain Biking & the trail network
  • Social activities to engage members to participate, volunteer & create Friendships
  • Recognize & appreciate active Volunteers
  • Opportunity to contribute/volunteer at trail builds and club activities

Education & Stewardship

  • Advocates for Mountain Biking
  • Environmental Responsibility
  • Financial Responsibility
  • Provide Mountain Bike Experiences